When an advertisement was placed in the Horowhenua Chronicle in 1989 appealing for women who wanted to form an embroidery club, it met with a huge response.
The Levin Embroiders Guild, which celebrated its 30th "Pearl" anniversary at the weekend with a high tea at Thompson House, had 80 women turn up to that initial meeting and is still going strong.
Although there were ebbs and flows in membership - the club has a current membership of 32 - club president Sharon Crosbie said there was recently an upsurge in the popularity of their craft.
"All over the world people are getting into crafts and making things. People are saying 'my mother used to do this or my grandmother used to do this...it's not a young person's thing, but it should be.
"It's not only stitching, its companionship and socialising and getting together with other guilds. Its is very satisfying and very relaxing. You get in the zone," she said.