Hell has popped up in a derelict Levin town space where a pizza van owner wants to create a slice of heaven.
Hell Pizza caravan owner Jordan Ritson, 26, said he wants to jazz up a site where his pizza caravan was in Levin by creating a vibe in what was previously an unused area.
Ritson was from Wellington originally where themed social areas were commonplace. He now lives in Levin and saw no reason why he couldn't bring a slice of city vibe to Levin.
"Levin is my adopted home. My second home," he said.
"As cheesy as it sounds, I want to improve the vibe here and I saw an opportunity."