We are all familiar with Leonardo DiCaprio's campaign for saving the environment. He was the poster boy for the Prius and is now a UN Messenger of Peace. His celebrity provides a platform that climate change scientists could only wish for.
Now, a collection of high-profile stars: Julia Roberts, Penelope Cruz, Harrison Ford, Kevin Spacey, Edward Norton and Robert Redford, have leant their voices to a new campaign called Nature Is Speaking.
Coordinated by heavy-hitting NGO Conservation International, the series of poignant short films - shot from the perspective of the elements - are designed to be conversation starters on the message that people are not separate from nature.
In fact we need nature to survive and thrive, not the other way around. It boils down to a simple message: Without natural resources, humans won't survive.
As The Soil, Edward Norton says "You treat me like dirt." And it's true. We do. The soil is a prime example of a natural resource that we have pillaged throughout generations to support ourselves, grow our food, build our homes upon and drain the trace elements from to produce commodities that get us rich.
Harrison Ford, as The Ocean, says, "they poison me then they expect me to feed them - well it doesn't work that way."
Now I am not one to be star-struck. In fact I detest the amount of attention given to celebrities' lives - this energy I feel would be much better spent to raise awareness with people about issues that will impact their lives and that of the people around them.