Our "clean, green" image will be made or destroyed, depending on how we respond to one key indicator - the extinction, or salvation, of Maui's dolphins.
Upon this sub-species, our international reputation may well depend. Indeed, the reality is starting to bite: New Zealand's status in international environmental indicators has fallen from first overall to 14th in the latest review of the Yale Environmental Index.
Everyone should know about Maui's dolphins. As an in-shore dolphin they can be seen from west coast beaches and harbours. They feature weekly in New Zealand media because of the risks they face, and the pressure on the New Zealand Government to give them better protection due to their low numbers. For this fact they've been in every newspaper from Beijing to Berlin. They're the world's smallest, rarest and loveliest marine dolphin, found only here in New Zealand, and there are, according to some recent studies, only 55 adults left in their core, reduced habitat.
Despite their dire state, scientists have shown that if human-induced threats, primarily gillnet fishing, are removed, Maui's dolphins could recover to a viable level of half their pre-1970s population, (1000 dolphins), by 2050. The North Island Maui's population also stands a much better chance of surviving if the "dolphin corridor" to the South Island is also protected, allowing their cousins, Hector's, to travel safely up the West Coast for breeding. The global and local marine science and conservation movement continues to await the Government's response to the state of Maui's dolphins.