A headline in the Herald reads: "Farmers warned to prepare for the worst as risk of El Nino grows." The report states: "The National Institute of Water and Atmosphere has given a 50 per cent chance of an El Nino developing over winter."
Quality risk communication involves providing the public with information that is useful. A 50:50 prediction is not. It is no better than flipping a coin.
Worse, it can lead to an impression that skill exists when it does not.
For instance, send an email to, say, 512 people with the message that there is a 50 per cent chance of an El Nino developing over the coming summer. Of these, 256 should get the correct prediction. You email them another 50:50 climate prediction; this time 128 receive the correct prediction twice in a row, and so on until a useful number of people are convinced you have some skill at forecasting future climate.
To the climate scientist, a 50:50 prediction is a safe prediction; as safe as predicting, say, that next summer's rainfall will be about the long-term summer average. The probability of occurrence is usually always greater around the mean.