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LOS ANGELES - In one of the biggest DVD promotions this year, 20th Century Fox is celebrating the DVD release of The Simpsons Movie with events in cities around the country.
At the top of the list is New York, where the Empire State Building will turn "Simpsons" yellow, the tower's first promotion for a movie. Director David Silverman, Yeardley Smith (the voice of Lisa) and Pamela Hayden (Milhouse) will flip the ceremonial switch to light the famous landmark yellow.
Also in the Big Apple, Bryant Park will host an ice show, a 25-foot inflatable Homer hand and 2,500 mega-doughnut balloons, and Times Square street teams will distribute yellow Santa hats and line 42nd Street with balloons. Ben & Jerry's have created a one-day-only beer-and-donut flavored ice cream called 'Duff & D'oh!Nuts'.
In Los Angeles, holiday elves wearing yellow Santa hats will hand out pink-frosted D'oh!Nut sprinkles, Homer's favorite treat, to commuters downtown, while in Hollywood a "Simpsons" holiday spectacular will boast inflatable Homer Santas, pink-flocked Christmas trees and doughnut balloons.
In 20 cities, including Salt Lake City, Honolulu and El Paso, pink donut Mylar balloons will be tied to parking meters at high-traffic shopping areas, signifying free parking.
And in 51 cities - from Mobile, Ala., to Concord, N.H., yellow Simpsons Santa hats are being distributed at random locations.
- REUTERS/HOLLYWOOD REPORTER
