They say it's up to viewers to vote with their remote and it seems the public have chosen X-Factor over TV One's new DIY show, Our First Home.
After initially losing out to Our First Home when the series first went head-to-head on Sunday night, X-Factor's ratings have grown, while Our First Home's continue to decline.
Last night's episode saw 344,00 Kiwis tune into X-Factor, while 305,000 chose TV One.
Monday night's ratings also showed Kiwis choosing the singing show over the DIY programme, which has seen its ratings fall from Sunday night's peak of 345,000.
Both series are major investments for their respective networks and have been touted as flagship shows for the broadcasters.