Officials from the People for the Ethical Treatment of Animals (PETA) have offered to help Dax Shepard get his meat-free diet back on track after the actor confessed he was not worthy of the organisation's Sexiest Vegetarian Celebrity title - because he has been eating chicken.
The When in Rome star was named the winner in the male category of the hottest vegetarian celebrities on Thursday morning, with his fiancee Kristen Bell taking the female crown.
However, Shepard was forced to decline the honour after taking to his Twitter blog to confess that he hasn't been sticking to a completely green diet.
"I'm really flattered to be named 'Sexiest Vegetarian' with (Bell), but sadly I can't accept in good conscience because I eat chicken.
"I was vegan for a year, but that ended 6 months ago. I aspire to be more like (Bell), but I'm not there yet."