Will.i.am wants to create a virtual human.
The 40-year-old entrepreneur - who is renowned for creating snazzy yet useful pieces of technology - is keen to develop a gadget that he can hold a conversation with in the near future.
He explained to the Independent newspaper: "Eventually there are going to be screenless devices - a speaker is a screenless device. I need to talk to it, have a conversation with it, not just blurt out commands and boom she does it. The internet is so huge, it's like the ocean and it's going to take so long to sniff through it to find things that are relevant. So I want to be able to talk to something that is actually an embodiment of the internet in this persona. Where she has access to the internet as her DNA. Where I could speak to her."
But, for now, the Black Eyed Peas singer is pouring his heart into his new slick wrist-wear Dial, which is set to rival Apple's famous watch, when it goes on sale in April.
The Voice coach has worked hard with his company iam+ to create the impressive gadget, which connects to the outside world via a sim card or through wifi.