He dresses like Bowie, frequents the same places Bowie did, signs autographs for Bowie's fans and literally lives like Bowie - but of course, he's not Bowie. He's an academic - this is research.
London professor Will Brooker took a break from teaching film and cultural studies at Kingston University in order to spend a year as David Bowie, in an attempt to better understand the pop icon's work, life and mind.
He's been spending a few months at a time revisiting specific moments from Bowie's 50-year career, visiting the same places, reading and listening to the same things and even eating like Bowie did.
In a piece written for The Conversation, Brooker explained the idea was "an attempt to enter into the experiences of David Bowie - to surround myself with the culture he had engaged with, to gain some understanding of his thought processes, and how they shaped his art".