The photo turned out to be an elaborate prank. Photo / Twitter
It was just too good to be true.
Last week, a photo of Justin Bieber eating a burrito sideways went viral after it was posted on Reddit.
Sparking outrage over the singer's eating habits, the photo was soon picked up by countless media outlets including BBC News, USA Today and Vanity Fair.
But there was just one catch — that isn't Bieber.
YouTubers Yes Theory have confessed up to staging the photo, flying Bieber lookalike Brad Soussa to Los Angeles to shoot the fake picture.
But the prank didn't stop there, with a video posted on Sunday detailing how Yes Theory emailed the picture to countless news outlets and posted it on Reddit where it went viral.
One of the members even gave interviews to journalists, claiming to have taken the photo after spotting Bieber sitting alone in a West Hollywood park.
While Bieber is yet to comment on the viral photo the singer's manager Scooter Braun retweeted the YouTuber's video and commented: "And now all my friends can stop asking."
In another tweet Braun shared a video chat with Yes Theory in which he revealed he had known the picture wasn't of Bieber but decided to play along.
The rapper is currently in prison awaiting trial in his sex trafficking case.