Squid Game quietly dropped on Netflix 10 days ago, and has rapidly forged ahead to becoming the streamer's most watched series of all time.
The nine-episode South Korean show has a 100 per cent critic score on Rotten Tomatoes, with an 87 per cent audience score from 540 user ratings.
Netflix's co-CEO Ted Sarandos said this week that Squid Game will "definitely" be the streamer's biggest non-English series, and is on track to eclipse Bridgerton – the streamer's most watched series to date.
![Ready to play in Netflix's survival horror series Squid Game.](https://www.nzherald.co.nz/resizer/v2/NMDTELZLDTQC6XPAKFRDS3YMEA.jpg?auth=fda06e140fd4963e218af9576afe5654d201963f879df6c3df8a0d20fc970bd4&width=16&height=11&quality=70&smart=true)
So what's all the fuss about?