Squid Game quietly dropped on Netflix 10 days ago, and has rapidly forged ahead to becoming the streamer's most watched series of all time.
The nine-episode South Korean show has a 100 per cent critic score on Rotten Tomatoes, with an 87 per cent audience score from 540 user ratings.
Netflix's co-CEO Ted Sarandos said this week that Squid Game will "definitely" be the streamer's biggest non-English series, and is on track to eclipse Bridgerton – the streamer's most watched series to date.
So what's all the fuss about?