Do you remember that moment almost 10 years ago when it felt like Disney and Pixar were going to play nice? Six years had passed since the 2006 merger, and the first films the studios had seen through entirely while under the same corporate roof felt like the two had been cutely cribbing from each other's homework. Pixar's was Brave, a princess musical in the grand old Disney tradition, while Walt Disney Animation's was Wreck-It Ralph, a Pixarishly subversive comedy about a video-game villain going straight.
Disney's aim in buying their one-time upstart rivals was to use Pixar's creative daring and technological expertise to reinvigorate their own ailing animation division – a strategy which paid off handsomely, given the films which followed included Moana and the Frozen series.
But since Covid came a-calling, developments suggest the relationship has gone lopsided. It was announced this week that Pixar's latest project, Turning Red, would forgo its planned March cinema run and instead launch directly on the Disney+ streaming service, with no option to view it anywhere else.
It's the third Pixar film in a row to do so after Soul and Luca – and, like those two, it will be available as part of the platform's standard package from day one, rather than kept behind the Premier Access paywall Disney tends to erect around high-profile new releases. Meanwhile, Disney Animation's own two most recent productions, Raya and the Last Dragon and Encanto, both played in cinemas: Raya after the 2021 lockdown eased, and Encanto in November.
The net result – beyond widespread Pixar employee despair, reported in Variety earlier this week – is that the studio which once saved Disney is increasingly looking like some kind of off-brand, B-tier ideas lab, while corporate affection is lavished exclusively on Disney's entirely in-house productions.