Last year, Taylor Swift was everywhere. You could barely turn a magazine page without seeing her face splashed across it - often alongside one of her high-profile boyfriends.
But fast-forward to 2017, and the situation couldn't be more different.
The 27-year-old hasn't been seen in public since February and it is truly baffling. How does one of the biggest pop stars on the planet stay hidden for months?
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We haven't even been treated to a candid Instagram shot from Tay Tay since last November: all she's posted this year has been birthday tributes, some professional shots of her Super Bowl Weekend performance, and promo stills from her I Don't Wanna Live Forever video clip.