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Home / Entertainment

What is a 'nepotism baby'?

By Anna P. Kambhampaty and Danya Issawi
New York Times·
6 May, 2022 02:57 AM5 mins to read

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When a fan of Maude Apatow learned that she has famous parents and tweeted about her surprise, she inspired a series of jokes about so-called nepotism babies. Photo / AP

When a fan of Maude Apatow learned that she has famous parents and tweeted about her surprise, she inspired a series of jokes about so-called nepotism babies. Photo / AP

Gen Zers have turned a term of derision into one of admiration. That doesn't mean they're not jealous, though.

Meriem Derradji couldn't help but feel a twinge of betrayal when she discovered that one of her favourite actresses on Euphoria was not the self-made up-and-comer she thought her to be.

"She seemed like a regular girl," said Derradji, 24, who works in technical support in Montreal. Except for one thing: Her parents, Leslie Mann and Judd Apatow, are Hollywood stalwarts.

In other words, Maude Apatow is a "nepotism baby."

For centuries, children born into rich, famous and otherwise powerful families have had a leg up in life, inheriting monarchies, business empires, wealth and star power. In some cases they've surpassed their parents' status. This is what most parents wish for their children. It's also often how power works, especially in Hollywood.

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Now, a new generation is finding out that their favourite celebrities, talented as they may be, have benefited from a system that is not strictly meritocratic.

The phrase "nepotism baby" (or the diminutive "nepo baby") has pervaded social media in earnest expressions of surprise ("just found out…"), envy ("pls god why couldn't i have been a nepotism baby") and even admiration (some favourites include Apatow, Zoë Kravitz and Dakota Johnson). Others are already talking about the next generation of nepotism babies, including the unborn child of Rihanna and ASAP Rocky ("a galactic nepotism legend already," as one person put it).

their nepotism babies are going to be revolutionary, it’s true pic.twitter.com/7RYPMrw3BY

— amor (@amorversace) April 11, 2022

The posts have given way to jokes about the 43rd president of the United States (son of the 41st) and Jesus Christ (son of God), inspired in part by Derradji's tweet about Apatow. But to be fair, the family trees of Hollywood luminaries aren't exactly standard curriculum.

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"In some cases, it speaks to generational differences in celebrity familiarity," said Alice Leppert, an associate professor of media and communication studies at Ursinus College and co-editor of the journal Celebrity Studies. She added that "some of the young stars' parents are in the industry, but aren't necessarily A-list actors whose names and faces are widely known."

Julia Riggieri, 20, said that there are plenty of famous offspring whose talent is obvious to her, including filmmaker Sofia Coppola, daughter of Francis Ford Coppola. That doesn't mean she isn't jealous.

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"I think my envy for children of nepotism comes from the freedom that they often have," said Riggieri, who lives in Massachusetts. "They are free to follow their creative pursuits in a way that most people are not."

Sofia Coppola may be the person in this life I’m most jealous of… Nepotism baby AND successful career of her own with actual talent? AND a close relationship with Kirsten Dunst? AND dated Keanu Reeves in the 90s? So many more things to list that’s Italian American royalty TO ME

— Julia (@S0UNDOFMETAL) March 30, 2022

The spread of the phrase also communicates a certain disillusionment with Hollywood and a rejection of the idea that anyone can make it in creative industries. "It's a rabbit hole within itself to find how deep nepotism is in Hollywood," said Bree Rodriguez, 21, an emergency room technician in Arizona. "It's like dynasties of famous families that lasted generations." She was frustrated when she found out that Margaret Qualley, a star of the Netflix series Maid, is the daughter of Andie MacDowell.

"I don't necessarily hate every nepo baby," Rodriguez said, but she feels like "there's no fresh faces anymore."

"Famous people are connected to another person who's connected to another person, and it's just not authentic anymore," she added.

Jess Elgene, a 27-year-old actress and comedian in New York City, doesn't mind nepotism babies and would even venture to call herself a fan. (She loves the work of Apatow and the actor and singer Ben Platt, whose father, Marc Platt, is a Hollywood producer.) The one caveat for Elgene, though, is that she asks nepotism babies to own up to it.

"Just say, 'Yes, I am the child of a celebrity, and I'm very grateful for the opportunities that has obviously afforded me.' Then we're good," she said. "I think it's when there's a denial of that situational difference is what irks me — just the facade of grinding."

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"At the end of the day, the truth is, if I had the connections that you have, I would absolutely capitalise on them in the exact same way that you have," Elgene said.

All nepotism babies go thru several phases. 1-failed photography career 2-failed modeling career 3-failed music career 4-failed acting career

— bree (@BubonicBabes) April 21, 2022

Jillian Fuller, a 26-year-old administrative assistant in Chicago who recently started acting, admitted to wishing she had a famous uncle she could call up for help. But she believes success ultimately boils down to talent.

"There are some nepotism children that are supertalented, and it shouldn't matter who their grandfather is, or their uncle or anything like that," said Fuller, who cited Nicole Richie as her favourite. She also mentioned Rashida Jones and Kate Hudson. "They have the chops for it, and I always appreciate that," she said.

This article originally appeared in The New York Times.


Written by: Anna P. Kambhampaty and Danya Issawi
© 2022 THE NEW YORK TIMES

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