Wes Anderson, the writer and director of films including Rushmore, The Grand Budapest Hotel and The Royal Tenenbaums, has created a four-minute short film for retailer H&M starring Adrien Brody.
Like Anderson's The Darjeeling Limited, the Christmas ad is set aboard a sleeper train, on which Brody plays the conductor.
The train has run in to problems travelling through a wintery landscape, meaning its passengers won't make it home for Christmas - so it's up to the train staff to make the best of it for those separated from their loved ones.
With Anderson's trademark symmetry and composition, it looks fantastic and packs a real emotional punch, and viewers have been heaping on praise via social media:
