New Zealanders used to have something of a soft spot for beauty queens - more Kiwis watched the 1981 Miss New Zealand contest on TV than Charles and Diana's wedding. While the 90s saw the contests drift out of fashion, recent pageants have shown some small but positive steps in the busting of stereotypes - this year's Miss World New Zealand competition saw a contestant in a wheelchair compete for the first time.
Early television coverage of the contests and contestants was high on the cheese-o-meter scale, but it also shows how our idea of beauty and pageants has changed over the years.
Town Cryer: Beauty Queens
Max Cryer interviews three early Miss New Zealand winners in this 70s TV item. A winner from the 1920s, who refuses to reveal her identity, recalls her mother insisting she wear a large cape over her bathing suit. 1949 winner Mary 'Bobbie' Woodward talks about adjusting to life after the dizzy highs of the pageant. And 1954 winner Moana Whaanga (nee Manley) reveals she was also a national swimming rep.