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Home / Entertainment

Voice of blue-collar life pure gold

By Carole Cadwalladr
Observer·
30 Nov, 2015 04:00 PM6 mins to read

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Adele's songs of regret, loss and pain have resonated with people from the full spectrum of society. Photo / AP

Adele's songs of regret, loss and pain have resonated with people from the full spectrum of society. Photo / AP

Adele’s stunning rise from poor beginnings to pop megastar driven by nostalgia for path that no longer exists.

Hello. It's me. I was wondering if you'd like to know where Adele isn't No 1 in the world right now? Kyrgyzstan, Niger, Anguilla and Burkino Faso. And that's more or less it. Of the 119 countries that have an iTunes chart, Adele is at the top of 110 of them. And this is just one of any number of records that she broke last week: The fastest-selling album in Britain, ever. The fastest-selling album in America, ever. The video of Hello has already garnered half a billion views; she's shifted a million CDs - who even knew they still existed?

It is, by any measure, a breathtaking, astonishing feat. Adele, a 27-year-old who grew up in and around some of the poorer areas of London, raised by a single mother, is Britain's greatest cultural export since the Beatles. She's not a boy band or a supergroup - she's a singer-songwriter who sings the kind of songs that lesser talents churn out on an industrial scale and yet she, uniquely, has touched and been embraced by people young and old, hipsters and their parents, here, there, everywhere.

What is about Adele? It's an intriguing, elusive question that you're unlikely to encounter if you read her British reviews. "Five years on, Adele is still, metaphorically speaking, planted on her ex's lawn at 3am, tearfully lobbing her shoes at his bedroom window," said the Guardian. "That 25 is as innovative as a flip phone isn't a reason to criticise it," said TimeOut. "So here's one: it's a bit dull." And the Independent: "A slew of plodding piano ballads ... indulgent heartbreak writ billboard-large in songs like the frankly terrifying single Hello, where her phone-stalker pesters an old flame for the chance to meet up and 'go over everything', three words guaranteed to make a man's blood run cold."

They're all male, mostly middle-aged rock critics, but then I don't have to tell you that - it's right there in the copy and in the comment threads of every article that's been written about Adele recently. She's "tearfully lobbing her shoes" at her ex's bedroom window. She sings words guaranteed to "make any man's blood run cold". But then, perhaps the most astonishing thing of all about Adele's success is that she's a loud, powerful voice articulating lived experience.

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And she's a woman. And not just that, she's a woman born working class. Who hears from them, ever? Music is the only bit of public life where we permit it. Where we still hear the kind of voices that are now absent elsewhere. Young black men. Young working-class women.

What's so interesting about Adele, at the heart of her appeal, is that she gives an authentic voice to what are universal emotions: loss, regret, pain. We all feel those, men and women both, but there's something about her femaleness, that is, for a certain audience, unpalatable. There's a particular kind of contempt that's reserved for women in public life. And if you don't believe me, read the comments that will appear online beneath this article.

Adele has defied all odds. She shouldn't be No 1 in 110 countries, she should be stacking shelves at Tesco. She should be working as a nanny, the job she chose for her alter ego recently when she appeared as an Adele lookalike and auditioned with a bunch of other Adele lookalikes for a sketch on the Graham Norton special dedicated to her on the BBC, a spoof so warm and funny it would take a cold-blooded rock critic to be left unmoved.

Working-class girls from West Norwood don't become global superstars, they don't even become solicitors or journalists or accountants. Areas of life that were once open to children from working-class backgrounds are open no longer.

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Acting has become the preserve of the middle classes. Even sport has been gentrified: a third of medal winners at the 2008 Olympics were privately educated. The story of Adele's success, the working-class girl made good, the hardscrabble rise from the streets of south London, just doesn't happen any more.

And if you're allergic to what you think are the sentiments of Adele's songs, think about that. About how it was the Brit school in Croydon that made it all possible. Adele received a brilliant, world-class education part-funded by the British government. "The kids were passionate about what they were doing there," she's said.

It's not rocket science, it's money. It's taxes. It's public services. It's a capital city that functions for all its residents including the poorest. It's opportunities for all.

And it doesn't exist any more. The narrative that we've carried with us since the postwar settlement, since the NHS and the welfare state, since the 60s and Saturday Night, Sunday Morning and A Taste of Honey and Ken Barlow going off to university and coming back with a taste for poetry and red wine, that narrative is dead.

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And that, perhaps, is where Adele's true power lies. The raw emotional energy that's propelled her to global success. The wistful nostalgia. The elegiac tones of When We Were Young. Adele has experienced life lived at a turbocharged pace that few of us will ever know. It's just 11 years since she was a teenage nobody. That was a million years ago, she sings. And it could be.

Regret, loss, pain, we should all feel it. We're losing the Britain we love. Adele isn't lobbing shoes at her ex's window. She is the thing of which she sings. She embodies a social mobility, a narrative of transformation, a story of talent overcoming the circumstances of one's birth, of a time that is now gone. You want nostalgia, think of a 16-year-old girl from West Norwood and what awaits her now.

NZ swept up with all the world

It's official - Adele has saved the music industry here and abroad.

Having smashed sales records globally, the singer's album 25 has achieved the highest number for first-week sales in New Zealand pop history. Kiwi fans have bought 18,766 copies of 25, which includes 7209 digital versions.

The previous record holder was Susan Boyle's 2009 debut I Dreamed A Dream, which sold 17,435 copies.

Adele's New Zealand record company said 25 is already New Zealand's fourth biggest-selling album of 2015.

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It remains unavailable on streaming services such as Spotify and Apple Music. The album has sold more than 2.4 million copies in the US since it was released last week, beating the first-week record set by NSYNC's No Strings Attached in 2000.

Adele's previous album 21 sold more than 180,000 copies in New Zealand.

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