Usher announced as headliner for 2024 Super Bowl halftime show in Las Vegas - with help from Kim Kardashian

Usher performs at the New York Marriott Marquis Hotel last year. Photo / AP

Usher has a new confession: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in Las Vegas.

The NFL, Apple Music and Roc Nation announced on Sunday that Usher would lead the halftime festivities from Allegiant Stadium on February 11. The music megastar, who has won eight Grammys, said he’s looking forward to performing on the NFL’s biggest stage.

“It’s an honour of a lifetime to finally check a Super Bowl performance off my bucket list,” Usher said in a statement. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before.”

Usher springboarded into superstardom with Confessions, which sold more than 10 million units in the U.S. and earned him eight nominations at the 2005 Grammys, winning him three. He lost album of the year to Ray Charles’ final album Genius Loves Company, released two months after the legend died.

Confessions ranks among one of the best-selling music projects of all time and launched No. 1 hits such as Yeah! with Ludacris and Lil Jon, Burn and Confessions Part II. His special edition version included the smooth hit “My Boo,” a duet with Alicia Keys. Next year will mark the 20th anniversary of the epic album.

Usher performs at Power 105.1's Powerhouse 2016 at Barclays Center in New York on Oct. 27, 2016. (Photo by Scott Roth/Invision/AP, File)

Usher, 44, is currently headlining his Usher: My Way residency in Las Vegas, which has drawn sold-out shows and rave reviews. He’s also beginning an eight-night block of performances in Paris on Sunday. Usher is expected to wrap up his Las Vegas residency in early December before he makes his Super Bowl halftime appearance a couple pf months later.

The singer has served as a coach on NBC’s The Voice and appeared in several films including Hustlers and Light It Up.

Roc Nation founder Jay-Z called Usher the ultimate “artist and showman”.

“Ever since his debut at the age of 15, he’s been charting his own unique course,” he said of Usher, who released his debut self-titled album in 1994. In total, he’s released eight studio projects that were filled with hits including U Got It Bad, U Remind Me, You Make Me Wanna, Nice & Slow and Love In This Club with Jeezy.

LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII⁰———⁰@Usher, @nfl, @rocnation, @nfloncbs pic.twitter.com/g3Za7zeHLS

— Usher Raymond IV (@Usher) September 24, 2023

“Beyond his flawless singing and exceptional choreography, Usher bares his soul,” Jay-Z continued. “His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton returns as director. It’s the second collaboration between the NFL, Apple Music and Roc Nation.

Last year, a pregnant Rihanna emerged suspended on a platform above the field for a spectacular halftime show – her first solo event in seven years.

USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII

See you on February 11 on @NFLonCBS! 🔥@Usher @kimkardashian @applemusic @rocnation pic.twitter.com/mRshrB0LyE

— NFL (@NFL) September 24, 2023

“We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers,” said Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats.

Usher will join a list of celebrated musicians who have played during Super Bowl halftime shows including Beyoncé, Madonna, Dr. Dre, Snoop Dogg, Coldplay, Kendrick Lamar, Eminem, U2, Lady Gaga, Michael Jackson and Katy Perry.

“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career,” said Seth Dudowsky, NFL head of music.