US company Cinnabon cops social media backlash after posting Carrie Fisher 'tribute'

news.com.au

28 Dec, 2016 05:03 AM2 mins to read

Actress Carrie Fisher, who played Princess Leia in Star Wars, has died at age 60, daughter's publicist says. "It is with a very deep sadness that Billie Lourd confirms that her beloved mother Carrie Fisher passed away at 8:55 this morning," Simon Halls, a spokesperson for Fisher's family, said in a statement to People. Fisher suffered a heart attack on a flight from London to Los Angeles on Friday (US time), according to TMZ. She was administered CPR until the flight landed. Her heart attack reportedly occurred 15 minutes before the plane was scheduled to arrive.

A US baked goods company has been slammed over a "tacky" Carrie Fisher tweet that many considered to be in poor taste after the star's death.

Fast food bakery chain Cinnabon posted a "tribute" to the fallen Star Wars star, tweeting a picture of a cinnamon-inspired Princess Leia with a Cinnabon roll as hair.

The caption: "RIP Carrie Fisher, you'll always have the best buns in the galaxy".

The post has since been deleted after swift backlash from furious fans on Twitter.

Tacky. Get over yourself and stop capitalizing on the tragic loss of an icon.. #Objectification
— Julie Alexandria (@JulieAlexandria) December 27, 2016

Cinnabon's next tweet was more heartfelt, claiming the tweet was "genuinely meant as a tribute" but "we shouldn't have posted it".