US company Cinnabon cops social media backlash after posting Carrie Fisher 'tribute'

A US baked goods company has been slammed over a "tacky" Carrie Fisher tweet that many considered to be in poor taste after the star's death.

Fast food bakery chain Cinnabon posted a "tribute" to the fallen Star Wars star, tweeting a picture of a cinnamon-inspired Princess Leia with a Cinnabon roll as hair.

The caption: "RIP Carrie Fisher, you'll always have the best buns in the galaxy".

The post has since been deleted after swift backlash from furious fans on Twitter.

Tacky. Get over yourself and stop capitalizing on the tragic loss of an icon.. #Objectification

— Julie Alexandria (@JulieAlexandria) December 27, 2016

Cinnabon's next tweet was more heartfelt, claiming the tweet was "genuinely meant as a tribute" but "we shouldn't have posted it".

Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry.

— Cinnabon (@Cinnabon) December 28, 2016

It's not the first time Cinnabon has used a cinnamon-inspired Princess Leia on their Twitter handle.

On May the 4th - considered to be Star Wars day - the company tweeted: "Here's to the princess with the second-best rolls in the galaxy".