There are Eurovision defeats – then there's the slow, public death the UK had to endure at today's 2021 Eurovision Song Contest.
The UK's entry, singer James Newman, watched on as the votes rolled in for his song, Embers – or rather, they didn't.
Modern Eurovision voting is split into two categories: Each country's jury votes go first, with their public votes to follow.
It's an interesting process and often exposes a deep divide between the acts the juries prefer and those who appeal to the public (this year's winners, Italy, only leapt up the leaderboard to their winning position thanks to a massive public vote).
Poor Newman ended the first round of jury voting as the only one of 26 acts to score zero points.