A particularly difficult moment in the ad shows the boy at school writing a letter to Santa. Photo / Sam Teale Productions
A particularly difficult moment in the ad shows the boy at school writing a letter to Santa. Photo / Sam Teale Productions
Warning: Grab your tissues.
A tear-jerking Christmas advert that highlights the cost of living crisis has struck a chord among the millions of people who are currently struggling as a result of the economic downturn.
Festive ads have become a huge part of international culture, with major retailers in the UK (and US) spending millions with the hopes of converting consumer emotions into record sales.
However, the short film that has bought an entire nation to tears hasn’t been produced by John Lewis, the British department store that hits global headlines every year for its big-budget festive productions.
Instead, the clip – titled The magic of Christmas is made – has been created by a small business in Yorkshire, northern England, to show the dark reality of life in Britain at the moment.
Sam Teale Productions releases a Christmas video each year inspired by events of the year. This year, the three minute, 41 second ad released on December 1 has already been viewed over 12 million times as people brand it “gut-wrenching”.
The video centres on a father who is raising his child alone following the death of his wife. Although struggling financially, the dad wants his son to have a magical Christmas.
At the start of the video, his young son is seen getting a haircut where he’s asked by the barber what he’ll be getting for Christmas.
When he responds saying, “Santa’s poorly this year” – a British term for being sick – his dad is seen looking emotional.
The dad is later seen cooking a meal for his son and only has a glass of water himself.
This dinner table moment depicts a sad reality for many families around the globe. Photo / Sam Teale Productions
He’s also shown keeping warm in just a coat – having switched the heating and lights off after his son has gone to bed.
A particularly difficult moment sees the young boy at school taking part in a task that sees the kids writing a letter to Santa.
As the other kids ask for toys; he simply wants Santa to “get well soon”.
Thankfully, the “heartbreaking” ad does take an uplifting turn, after a visit to his wife’s grave provides him with some inspiration for a Christmas present.
The dad is reminded of a time when they used to play on makeshift go-carts with his wife when they were kids – and decides to make one for their boy.
He’s shown working on the project in his spare time using old wooden crates and presents the go-kart to his son on Christmas morning as his son excitedly opens the gift and a card from ‘Santa’.
The advert ends with the pair visiting the graveyard with the little boy on the go-kart. He says upon reaching his late mother’s grave: “Merry Christmas, Mummy.”
If you’ve made it this far and not burst into tears, good for you, because the Herald team is a blubbering mess – and judging from the reaction on social media, we’re not alone.
“That tops every Christmas advert I’ve seen. So close to home and a true inspiration,” one wrote.
“Oof, right in the feels. This became our reality this year too,” another said.
A third wrote: “This is the Christmas advert of the year this year. Absolutely beautiful. I’m sobbing! Well done to everyone involved.”
Filmmaker Sam Teale, the man behind the video, said he created the clip to help remind struggling families that the “best part of Christmas is families being together”.
“The magic of Christmas is made, not bought,” he told BBC Radio 5 Live recently.
“Christmas is more of a feeling than anything else; it’s not the Christmas trees, its not the food, it’s being in the same room as your family.”
“I think the last shot in the video shows that, it’s the kid on the go-kart that his dad’s just made for him and he’s saying ‘Merry Christmas Mummy’ to the gravestone,” he continued.
“In that one shot you can see how much the little kid would rather be sat with his mummy – he’d trade that go-kart, he’d trade anything, to have more time.”
Sam went on to say he hopes the video is seen as a “metaphor for life”, adding: “We can get people amazing gifts and everything, but the best part of Christmas is family being together.”
Twitter has also blown up as people share their thoughts on the “alternative ad”, many praising Sam’s efforts.
A beautiful, moving, alternative Christmas ‘advert’ - not selling anything but reminding us that this is going to be a tough year for so many. Made in Yorkshire, it will tear at the heartstrings. https://t.co/y9GONYoxlH
