He is a difficult character to like, but now Game of Thrones fans have the opportunity to topple King Joffrey.
Ahead of the television series' fourth season, audiences across the world can help bring down a seven meter statue of the character that has been errected in Auckland's Aotea Square.
Fans are tasked with harnessing power of social media to topple the king, using the Twitter hashtag #bringdowntheking.
A rope will be positioned around the King's neck, and every tweet will bring the statue closer to toppling.