TVNZ drops 'Dancing with the Stars'

Tamati Coffey & Samantha Hitchcock won the 2009 series of Dancing with the Stars. Photo / Supplied

Fans of Dancing with the Stars will be disappointed at TVNZ's decision to drop the show in 2010 due to the "recessionary environment".

A statement issued by TVNZ said the show's popularity had not translated into profits.

"The decision has been made, reluctantly, because the current market conditions do not support such an expensive show.

"In a recessionary environment the network can no longer absorb losses made by big-budget productions."

TVNZ will reconsider its decision next year and may commission a 2011 season.

- NZ HERALD STAFF