TV3's Story holds debut audience

Herald online

14 Aug, 2015 09:45 AM2 mins to read

TV3's Story has held its debut audience throughout its first week

TV3's new current affairs programme Story has held its debut audience across its first week - with an average of 268,000 viewers tuning in each night.

Fronted by Duncan Garner and Heather du Plessis-Allan, Story launched on Monday night taking over the 7pm slot originally held by Campbell Live.

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It debuted to an audience of 293,000 viewers - of which 115,000 were in the target commercial demographic of 25-54.

Throughout the week, Story has attracted consistent ratings in the 25-54 demographic, with an average audience of 110,250.

That puts it ahead of Campbell Live's 2014 average ratings, which never crossed the 100,000 threshold.

Campbell Live experienced a spike in ratings in its final weeks after it was announced the show's future was under review.

But Story is still well behind TV One's 7pm offering Seven Sharp, which saw an average of 517,000 viewers tune in throughout the week, of which 154,000 were aged 25-54.

The ratings reflect a much more stable start for Story than Seven Sharp's debut in 2013, which saw the programme shed more than 170,000 viewers across its first week.

Story screens four nights a week, with Lip Synch Battle scheduled to go up against Seven Sharp tonight.