The wave of rainbowification in the aftermath of the US Supreme Court ruling on gay marriage has sparked a predictable backlash from some corners - including one man who mistook television station NBC's iconic logo for a celebration of gay pride.
The NBC's famous peacock logo has had its rainbow colour scheme for almost 60 years.
Not that Don Stair had noticed - until now, as Raw Story has reported.
"Your changing your station logo with the colors of gays is a disgrace," he wrote on the Facebook wall of his local Arkansas NBC affiliate KARK 4 News.
![Photo / Twitter](https://www.nzherald.co.nz/resizer/v2/IFV57O5ZWWBDVNROS5MVBOV4OM.jpg?auth=975a1ee507311ab176c51851443365dd12ffac0a55477aae788f6e7f399c992b&width=16&height=18&quality=70&smart=true)