The wave of rainbowification in the aftermath of the US Supreme Court ruling on gay marriage has sparked a predictable backlash from some corners - including one man who mistook television station NBC's iconic logo for a celebration of gay pride.
The NBC's famous peacock logo has had its rainbow colour scheme for almost 60 years.
Not that Don Stair had noticed - until now, as Raw Story has reported.
"Your changing your station logo with the colors of gays is a disgrace," he wrote on the Facebook wall of his local Arkansas NBC affiliate KARK 4 News.