I'm not surprised they've called it Igloo. This new pay-TV platform, which was announced by Sky and TVNZ last week and will switch on next year, sounds to me like a small, chilly and cheerless halfway house in the middle of bloody nowhere.
And it's not exactly cheap and cheerless. Igloo (brrr) will reportedly require subscribers to buy a $200 set-top box which will give them the free-to-air channels in digital and, for the cost of $25 a month ($300 a year), another 11 channels from Sky - though it appears, at this stage, to be too few of the good ones. There is no advanced recording facility either.
But it's not a total stinking dead seal. Igloo's (brrr) rather blah initial offering is brightened slightly by the news that it lets you "live pause" programmes, will allow broadband "interconnectivity" (though at an unspecified future date) and will let you pay-per-view sport, movies and "additional TV shows".
This last bit is the most interesting. If - and it's a big if - that additional TV includes, for an extra buck or two, pay-per-view access to episodes of first-run shows playing elsewhere on Sky, then Igloo (brrr) might well be worth it. In fact - having been reprimanded by a few readers for recently complaining about the cost of my MySky HDi package - this concept sounds particularly good: it might allow many more people, other than just alleged rich pricks like me, to see something as astonishingly good as the bleak but brilliant Mildred Pierce (8.30pm Fridays, and at other times, on SoHo).
It is not easy viewing, this faithful, Emmy-winning adaptation of a novel by James M. Cain (he also wrote famous noir novels-made-into-films The Postman Always Rings Twice and Double Indemnity).