They say you should try before you buy. But, to filch a line from Jerry Maguire, they had me at hello.
Sky's SoHo channel debuted just 18 days ago but I knew weeks before - possibly I knew the day this new channel was announced - that I would be signing up for it, that I would be shelling out yet more money to the pay-TV broadcaster.
My Sky TV bill is already considerable. Indeed it's pretty close to the maximum a subscriber might pay. There is the $45 a month for the "basic" package which, while it includes the likes of the 24-hour news and doco channels and UKTV, is pretty much 70 per cent stuff that's not my thing. On top of that there is the movies package (another $20.70), the Rialto Channel ($11.18), Sky Sport ($25.29) and the $15 added for the privilege of having a MySky HDi box with its recording facility and high-definition tuners. Then on top of all that - and this almost beyond belief, really - there is another $9.99 for the high definition "ticket" - the extra payment that actually lets you watch TV in HD.
Of course it's my choice to pay, and I do. But my total bill - minus a $15 discount I get after signing a deal through Vodafone - is $112.16 a month. Only my electricity bill is more.
Of course Sky is very, very good at finding ways to clip the ticket - or rather clip the ticket over and over and over again. And there is no escaping even a bit of its bill. It offers no discounts, not even to someone who takes all of its core offerings - basic, movies and sport - let alone discounting those who add, on top of those, the My Sky HDi box, the HD "ticket" and one or two of the speciality offerings like the Rugby Channel, Rialto or the Arts Channel. Yes, the company has the monopoly on everything from first-run films to All Black rugby, but I really wonder whether it can get away forever with this way of doing business. I certainly hope not.