His movies are known for their elaborate stunts. But it seems that Tom Cruise is not averse to using similar trickery to promote a film.
After almost a week of speculation linking the actor to his 22-year-old British assistant Emily Thomas, it has emerged that she already has a boyfriend.
Rumours about Cruise, 53, and Thomas surfaced ahead of a heavy promotional schedule for his new blockbuster Mission Impossible: Rogue Nation.
The star did nothing to quash the stories ahead of the premiere in London at the weekend.
Reports in the US even suggested Thomas was set to become Cruise's fourth wife, after Mimi Rogers, Nicole Kidman and Katie Holmes.