Tiki Taane has released a new single aimed at exposing and eradicating dog fighting in New Zealand.
The award-winning artist says writing Enough is Enough was the "hardest thing" he has done in his music career.
Its lyrics were composed after he crowd-sourced material from New Zealanders who are concerned about dog fighting.
About 300 people submitted words, poems and chords that became the core of the song.
"A clear pattern emerged in what they were saying. This is where the title of the song, Enough is Enough came from. The song represents the voice of New Zealanders and the fact they will not tolerate this sinister form of animal abuse," Taane says.