KEY POINTS:
An image in this book shows three men in swimming costumes at a resort. They are all capaciously built - two of them have pronounced breasts - and they swagger with power and arrogance.
Around their necks, they sport chains of bling so massive they would shame even the most extravagant rapper.
The caption reads: "Bulgaria's nascent capitalist class gathers for its annual general meeting."
The words might be ironic, but there is something genuinely disturbing, even mildly terrifying, about the image. It speaks of a sort of ruthless consumption. You look at it and think: "I wouldn't want to be in the way of what they want."
It's a feeling that recurs throughout Misha Glenny's investigation into global organised crime. Whether in Bulgaria, Bombay or Brazil, or any of the other numerous locations Glenny visits, there is a sense that criminality has gained an historic upper hand over the rule of law.
Glenny traces the modern spread of transnational crime to the break-up of the Soviet Union and Eastern bloc in the late 1980s and early 1990s and the simultaneous deregulation of global markets.
But his is not some crude ideological thesis.
For it was the Soviet bloc that incubated such favourable conditions for the development of criminal motivation and expertise.
In Bulgaria, the secret service played a key role in arms and drugs smuggling during the communist period. According to Glenny, 80 per cent of Western Europe's heroin went through the sticky hands of the Bulgarian DS (equivalent of the KGB).
At the same time, the communist system created a management class steeped in corrupt practices with a contempt for civic responsibility.
When communism fell, there were suddenly thousands of unemployed cops and spooks in Bulgaria with first-hand experience of international crime. And there were also a great many wrestlers and weightlifters, pumped-up on state-issued steroids, who would make for ideal muscle in the protection rackets that quickly sprang up.
Drugs, prostitution, car theft, money laundering and extortion followed on an industrial scale. And soon Bulgarians were in competition with Kazakhs, Georgians, Moldovans, Yugoslavs and, of course, Russians, all seeking turf in the new gangsterland of Eastern Europe.
Glenny is particularly strong on the bizarre economic liberalisation that took place under Boris Yeltsin and which produced the bloody reign of the oligarchs in the early 1990s. All price restrictions were removed by government, except those of Russia's natural resources: oil, gas, diamonds and metals.
Overnight, a vast number of Russians were impoverished, while a tiny minority was able to buy up vital commodities at up to 40 times less than their global market price. "This process of enrichment," Glenny writes, "was quite simply the grandest larceny in history and stands no historical comparison." In turn the oligarchs required protection, and jailbirds and former KGB agents alike moved into the lucrative if deadly business of the "kryshy" protection rackets, or "armed entrepreneurs".
After the failure of the Soviet Union, in which the law was subordinate to shifting party requirements, Russia effectively privatised crime. It fell to Vladimir Putin, himself a former KGB agent, to bring it back under state control, or, more accurately, guidance.
As Glenny illustrates, Putin also supported the controversial regime of Leonid Kuchma that was temporarily unseated in the Orange revolution in Ukraine. Nowadays, Glenny quotes a US official as saying, a Russian businessman is as likely to be a member of the intelligence services as a criminal cartel, and quite possibly to be part of both.
The effects of the Russian organised crime boom have been experienced as far afield as Tel Aviv and New York, and all parts of Europe. In this reading, the East is little more than an opportunistic supplier to the West's insatiable demand.
"Organised crime is such a rewarding industry,"writes Glenny, "... because ordinary Western Europeans spend an ever burgeoning amount of their spare time and money sleeping with prostitutes; smoking untaxed cigarettes; sticking 50 notes up their noses; employing illegal untaxed immigrant labour on subsistence wages; admiring ivory and sitting on teak; or purchasing the liver and kidneys of the desperately poor in the developing world."
This is undoubtedly true, up to a point, but it's a truth that is based on a more fundamental reality: when goods and activities are illegal, it's the criminals who make the profits. Glenny works hard to marry this timeless law to the contemporary globalised scene, in particular to the liberalised movement of capital. The problem is not that the relationship doesn't exist, but that it doesn't conform to a narrative-friendly pattern. Thus the story begins to fragment into an episodic summary of crime enterprises around the world - hence the title's global-franchise reference.
Some of the characters, like one Semyon Mogilevich, one of Russia's leading criminals, come across like Keyser Soze from The Usual Suspects, an elusive, half-legendary incarnation of evil. Others barely register amid the multinational cast of walk-on scoundrels and psychopaths that appear in a series of decreasingly shocking anecdotes.
The scene shifts from Russia to the Middle East, India on to Colombia and South Africa, but with each jump the specific causes of crime become less well-defined until all that's manifest is a general sense that a combination of unstable states and sought-after natural resources attract some highly unprincipled individuals. This is in no way a reflection on Glenny's research, which is extensive. Rather the scale of the subject mitigates against the kind of plotting, themes and characters that lend non-fiction, at its best, a satisfying shape.
Even so, it is a substantial book that features, among a gallery of extraordinary crime scenes, some of the most compelling analyses of the Balkan tragedy and the creation of the post-Soviet economy.
Glenny is a fine reporter and he's not afraid to put himself in threatening situations - one imagines his name is absent from the Christmas-card list of the world's major criminals.
If the writing is occasionally colourful, the conclusions are mostly sober and sound.
Glenny correctly identifies the contradiction of the wars on drugs and terror, in which the illicit trade created by the former sustains the enemy in the latter.
"If the UN is right and drugs account for 70 per cent of organised criminal activity," argues Glenny, "then the legalisation of drugs would administer by far the deadliest blow possible against transnational organised criminal networks."
His other, still less controversial point, is that the international financial markets are in need of greater regulation.
Their current abuse Glenny blames on a mixture of aggressive American liberalism, European incompetence, Russian cynicism and Sino-Indian ambition.
It's important to remember that, however unattractive those Bulgarians in the photo may appear, capitalism and criminality are not the same thing.
But to the extent that they coincide, it's capitalism that needs to reform.
The alternative is to leave it to the criminals. And in the matter of self-control, as this book so convincingly shows, their record is not encouraging.
- OBSERVER