Stephen King's horror classic IT is getting a big-screen remake, just when we'd finally forgotten about Tim Curry's sickening turn as the sewer-dwelling clown Pennywise in the original miniseries.
And stepping into those clown shoes? None other than Bill Skarsgard, brother to Alexander and son to Stellan.
Last month, the filmmakers unveiled a first look at Pennywise - but it was a tight, dark shot of the clown's face that didn't give too much away. Today, they've gone the whole hog, releasing the first full-length glimpse of Pennywise to Entertainment Weekly:
Rather Shakespearean, no? His outfit is the work of Emmy-winning costume designer Janie Bryant who "crafted a form-fitting suit that draws upon a number of bygone times - among them Medieval, Renaissance, Elizabethan, and Victorian eras".