A saga of the Texas tycoon Ewings, Dallas was epic, ostentatious, outrageous and addictive, with its at-each-other's-throats clan ruled by J.R. Ewing, a charmingly loathsome oil baron.
As embodied by Larry Hagman, J.R. was a bottomless well of corruption who deployed a Lone Star twang, cold hawk eyes and a wicked grin.By the evening of March 21, 1980, Dallas devotees were already smitten with his villainy.
But then, on that third-season finale, Dallas threw them a curve unlike anything witnessed before: J.R. was gunned down by an unknown assailant and left for dead on his office floor.
Thunderstruck fans were left with the awful possibility (and somehow it seemed like a possibility) that the series' leading man - its main attraction - might have been disposed of.
And even more unsettling: They were left in the dark as to who pulled the trigger.
Obvious persons of interest included Sue Ellen Ewing (played by Linda Gray), J.R.'s long-suffering, cheated-upon wife, and his sniveling arch-enemy Cliff Barnes (Ken Kercheval).
Kristin Shepard, J.R.'s sexy scheming sister-in-law/mistress, was also an attractive candidate.
But Dallas producers, who had cooked up the "Who Shot J.R.?" twist as an effective way to satisfy a last-minute order by CBS for two extra episodes to close out Season 3, hadn't even settled on whodunit when they decided that the deed be done.
Or, if they had, they weren't talking. Mary Crosby says she had no idea. When she got the script, Crosby, who played Kristin, thought only, "What a great way to end the season. And J.R. certainly deserves it!"
To ensure the big secret stayed a secret to everyone, including the doer, everybody got a turn on-camera pulling the trigger.
"It was a really fun day," Crosby recalls. "The producers got to shoot J.R. The makeup artist got to shoot him. Larry got to shoot himself."
Then, after they wrapped, Hagman, ever the jokester, changed into a novelty-shop vest and toasted the company with a glass of Scotch.
As he drank, liquid spouted from numerous "bullet holes" in his chest. "There was never a dull moment with Larry," Crosby chuckles.
The mystery, unleashed on viewers in March, ran rampant much longer than intended: An actors strike would shut down all TV production and push the start of the networks' Fall 1980 season into November, imposing an extra three months for the nation's favorite guessing game to rage.
"It was extraordinary that people cared after all that time," says Crosby.
But care, they did! Viewers scarfed up Who Shot J.R.? merchandise including T-shirts, coffee cups and beer.
They put money down betting on who the culprit would be.
They devoured publicity about the stunt, including a sprawling Time magazine cover story whose headline, of course, posed: "WHODUNIT?"
Running for a second term, President Jimmy Carter reportedly joked at a Dallas fundraiser, "I came to Dallas to find out confidentially who shot J.R."
No luck. But in the new season's fourth episode, the answer was finally revealed to all - including Crosby, who only then discovered that she, as Kristin, was the guilty party.
"I knew when everybody else knew," she declares, and watching Dallas that fateful night "I was thrilled - and spooked. I knew that it would change things, and it did. I was certainly a more recognisable figure after that!"
Needless to say, J.R. would recover and resume his villainy.
He lived even beyond the series' conclusion after 14 seasons in May 1991, when viewers were duped into suspecting that he had committed suicide.
In fact, J.R. didn't meet his maker until March 2013 on an episode of TNT's Dallas revival, following the death of Hagman at 81 from cancer four months earlier.
Crosby, now 56, would go on acting after her brief stint as Kristin, and last year appeared as herself in the American Masters portrait of her father, legendary crooner Bing Crosby.
She remembers Hagman as a dear friend and, on the Dallas set, "He taught me how to have a great time being a bad girl.
"I was there during the show's rise, which was very exciting," she adds. "None of us imagined what the show would become."
And she could never have imagined her place in TV history: the one who dunit."I'm still a trivia question," she laughs. "What can I say?"
-AP
