The Fifties get another outing with drama series The Hour, this time with a focus on the changing face of the British media, writes Gerard Gilbert.
Writer Abi Morgan emits an audible groan when asked if her 1950s-set drama, The Hour, was - as it's already been dubbed - "British Mad Men".
With so many actresses and extras sashaying around in hourglass dresses on the set in the now defunct Hornsey Town Hall in north London (standing in for the BBC's now defunct Lime Grove studios in west London), it's not unlike being transported into the secretarial pool at Sterling Cooper.
"I'm a huge fan of Mad Men, and I'll take that as flattery, but it's a very different show", says Morgan, who also wrote Sex Traffic, 1980s immigration drama Brick Lane and the upcoming Meryl Streep-as-Mrs Thatcher biopic, The Iron Lady. "It's those darned dresses - you get a girl in that beautiful hour-glass dress, it's so definitive. But I was really inspired by the news programmes, and the discovery of the 1950s came much later when I thought this was a fantastic period to set it in. Other than the period there really isn't any other comparison."
While Morgan wants to stay well clear of being mentioned in the same breath as Matthew Weiner's acknowledged television masterpiece her reasons for writing The Hour are probably not that far removed from Weiner's - the chance to get her hooks into a period of lasting social change.