Within minutes the dress was snapped up by women across the globe on the Tory Burch website and on Net-a-Porter.com, where it was priced at US$450 ($516).
And Prince George's kangaroo backpack and Rachel Riley navy smocked dungarees have sold out too.
Curious about George
Prince George may be stealing the show but young Kiwis Paige Stevens, Eden Alve and Amelia Howe held their own at the midweek Plunket playdate.
It was good to see some feisty female spirit.
Besides nicking toys off other tots and amusing himself by putting his mother's hair in his mouth, here are some other facts we learned about Prince Charming this week:
1. George gets his bottle every night when dad William puts him to bed.
2. George is now on solid food which has helped him sleep through the night.
3. George does see other babies but not in large playdate groups.
4. George has four or five teeth coming through, and is teething.
5. George is crawling and very nearly walking.
6. George scored a blue teddy from Plunket NZ and a baby-sized flying helmet from Sir Peter Jackson.
7. His 43-year-old nanny, Maria Teresa Turrion Borrallo, has been described on social media as having a serious and solemn demeanour.
"Scary," said some. "He's a brave boy hanging out with that nanny every day," laughed one member of the British press pack.
No cards from Tamihere Radio
Live turns nine today, but there will be no celebratory wishes from former talkback host John Tamihere who is heading to an interlocutory hearing with the station on June 18.
Tamihere is arguing his $600,000 legal suit should be dealt with by the High Court, which would mean the details would be reported by the media. MediaWorks, parent company of RadioLive, is arguing the matter should be dealt with confidentially through arbitration, in line with a clause in Tamihere's contract. Tamihere's solicitor, Jacque Lethbridge, says his lawsuit might have been avoided if RadioLive had handled the situation differently.
"John's position is they have defamed him. His case is that when RadioLive made the announcement that Alison Mau would be joining, they could have ensured his reputation was not damaged," she told The Diary.
Part of Tamihere's statement of claim alleges MediaWorks damaged his reputation and the company failed to follow an agreed strategy to manage the publicity around his departure from his talkback show, instead announcing via a tweet linked to a story on its website that Mau would replace him as Willie Jackson's co-host.
"All they [RadioLive management] needed to do was put Ali on ice for a bit," Lethbridge says. "They could have saved face and phased John out and put Ali in over a couple of months. They could have paid them both. It would have been a helluva lot cheaper than going through defamation action."
A MediaWorks representative did not return calls.
RadioLive will be hoping for some good news from Research International's six-monthly radio survey results, due this afternoon.
Has the station made progress? Last year, RadioLive took a big hit in the Auckland ratings.
A birthday party may be put on ice if the results don't show improvement. "Will see how the survey numbers come out," said RadioLive's Rik Van Dijk yesterday.
Still, they can break out the bubbles for Drive host Duncan Garner who has been nominated as a finalist in the New Zealand Radio Awards against veterans Mike Hosking and Kim Hill for best talk/current affairs host.
Oh no they di'int
1. Was Zoe Marshall's rendition of a Justin Timberlake song racist? The radio starlet sang in the tone of "upset Asian" on her ZM show this week. Definition: that's an Asian woman in tears. It was all for laughs, apparently. But some have derided Marshall, who is also the face of TV3's The Great Food Race. What is deemed to be acceptable for a youth music station is not necessarily tolerable for mainstream television.
2. God loves all his children ... especially the ones who come first. So says Bishop Brian Tamaki, who waded into the furore between Eric Watson and Sir Owen Glenn yesterday. "Don't tell me winning isn't everything. The Warriors debacle attests to that," Tamaki tweeted.
3. He has confessed to extra-marital affairs and a passion for the opposite sex. Is Don Brash the Julio Iglesias of New Zealand? If New Zealand's Got Talent ever returned we'd hope Don Juan would take to the stage in white dinner jacket, red rose, and croon To All The Girls I've Loved Before. Knickers would be flying. Or not.
LA (not so) confidential
Kiwi actors in Hollywood turned out for a party hosted by Film New Zealand at a private residence on Mulholland Drive to celebrate the introduction of incentives to market the nation as a screen production destination.
From left, Craig Parker, Claire Chitham, Lesley Ann Brandt and Zoe Bell at the Film NZ event in Los Angeles.
Craig Parker, Fleur Saville, Niki Caro, Roger Donaldson, Keisha Castle-Hughes, Antonia Prebble, Charles Mesure, Claire Chitham and Zoe Bell were among the guests marking the New Zealand Screen Production Grant, which came into effect on April 1.