Chris Schulz says:
You're a superfan. You've got the album. You've memorised the songs, practised the dance moves, and got the T-shirt. Then, when they announced a tour, you bought tickets immediately and spent months looking forward to the show.
You know how this story goes, because, if you're a music fan, it's probably happened to you. It has certainly happened to me. Several days before the gig, you get an email: tickets have been discounted at the last minute - by up to half price, or with a two-for-one deal. Bugger.
If you're feeling ripped off, you have every right to be. As a fan, you did everything right, only to be told you're doing it wrong. It's a situation two of my friends found themselves in last week, when they lost nearly $100 each after buying tickets for an upcoming show at full price, only to find them much cheaper online the next day. I'm certain they won't enjoy the show as much as they would have had tickets not been discounted.