Simon Cowell is launching a celebrity spin-off of X Factor which is tipped to star The Chase's "Vixen" Jenny Ryan.
Cowell has reportedly set aside some £3 million to make the show happen, including booking big celebrities and offering the winner a serious record deal.
An insider told The Sun: "Simon knows that getting the right stars to enter is the key to its success, so to make that more appealing he's decided to put a proper record deal with Syco on the table for the winner — with serious money behind it.
"It's a proper competition and they want people who can really sing but who are big personalities too."
According to The Sun, one of the stars rumoured to have signed on is The Chase's Jenny "The Vixen" Ryan.