Taylor Swift and Calvin Harris have been offered $10 million (NZD$15 million) to pose in their underwear together.
Armani bosses are reportedly eager to have the A-list couple front a new ad campaign together, following the success of Calvin's recent shoots as the male face of the luxury briefs.
The potential campaign has been likened to David and Victoria Beckham's intimate shoot for Armani in 2009.
A source told the Daily Star newspaper: "Armani bosses reckon Taylor and Calvin could emulate the success of the David and Victoria adverts.
"The Taylor offer is initially around the $10 million mark but that sum could then triple with global promotion if the campaign is successful.