Taylor Swift has been credited with giving nostalgic camera brand Polaroid a huge boost by featuring one of their instant snaps on the cover of her best-selling album 1989.
The pop superstar scored a huge international hit with the record last year, which became the best-selling album of the year in the US and sold more than 8.6 million copies worldwide.
The album covered featured a Polaroid picture of the singer, with her initials and the record's title scrawled underneath. Now the camera company bosses have thanked Swift for a revival in their fortunes.
![Taylor Swift used Polaroids on her album cover.](https://www.nzherald.co.nz/resizer/v2/YWD6YCZEBL2RKPYSOYB4JR2FBE.jpg?auth=52f6b79faaedf19ffec64d9e7b2e86412a0c9d3535907a17373413cd9c1f9b2a&width=16&height=19&quality=70&smart=true)
Polaroid chief executive Scott Hardy told Digitalspy.co.uk: "There's a huge resurgence of instant Polaroid cameras. The whole hipster generation, they love the nostalgia and the retro element of what our brand stands for. Taylor Swift's