New Kiwi pop sensation Indira Force reckons it was well worth spending four hours a day in the makeup chair to look like a creepy Japanese doll.
The colourful singer fronts rising indie duo Doprah. Their new single, Stranger People, is tipped by US music magazines to be huge.
To resemble a Japanese anime character for the wacky video, Force, 20, had giant false eyelashes and "crazy" purple contact lenses fitted.
"Makeup was under way by 7am every day and I had little gold chains glued to my fingernails, which caused me a few hassles," the music student from Christchurch said. "They were so awkward I had to get help to go to the toilet.
"The results were fun but very creepy, which is what we wanted. The look is certainly attracting attention."