A musical about the decline of the Tyneside shipbuilding industry is proving a tough sell in New York.
Ticket sales for the new Broadway show written by Sting about his hometown of Wallsend are so disastrous the former Police frontman has been brought in to play the lead, at the expense of star Jimmy Nail.
Reviews for The Last Ship, which opened less than a month ago, have been cool.
While some critics praised Sting's rousing songs and the "hearty, stomp-heavy choreography", many complained the story was boring, a cardinal sin in a city where tickets cost up to $250.
"All the melodic tunes in the world can't save a show from the crucial failing of being dull," wrote David Rooney of the Hollywood Reporter.