Stars strip down for new Calvin Klein collection

AAP

30 Jan, 2016 12:00 AM2 mins to read

Photos / Instagram via CalvinKlein

Underwear expert, Calvin Klein, has launched its new Spring 2016 collection with some familiar faces.

Hip-hop king Kendrick Lamar, Kendall Jenner and even Justin Bieber are all featured in the new global advertising campaign photographed by Tyrone Lebon.

The photos of the stars show them snapped in the "modern, sexy, clean" underwear with the campaign line saying "I ... in #mycalvins".

Lamar is photographed holding a camera facing a bathroom mirror with the slogan "I reflect in #mycalvins, while Jenner holds a powerful stance to mirror her line "I stand tall in #mycalvins".

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I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

A post shared by Justin Bieber (@justinbieber) on Jan 26, 2016 at 3:21pm PST

One shot of Bieber just wasn't enough, with CK posting two pics on Instagram of the beloved singer's photoshoot.

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I defy genres in #mycalvins. Artist @fkatwigs photographed by Tyrone Lebon for the Spring 2016 Calvin Klein global advertising campaign. See more at calvinklein.com.

A post shared by Calvin Klein (@calvinklein) on Jan 28, 2016 at 1:32pm PST

The first, a innocent photo of the singer dozing off in his white Calvin boxers, "I dream in #mycalvins" and the second, "I glow in #mycalvins" featuring the artist with his "head in the clouds", according to the CK Instagram caption.

The singer is also featured in the Spring 2016 campaign video alongside Lamar, Kendall as well as model Abbey Lee, hip-hop artist FKA Twigs, actress Klara Kristin and platinum artist Fetty Wap.

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Back in bed with @justinbieber. Introducing the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. #mycalvins Stay tuned for more.

A post shared by Calvin Klein (@calvinklein) on Jan 26, 2016 at 4:05pm PST