Underwear expert, Calvin Klein, has launched its new Spring 2016 collection with some familiar faces.
Hip-hop king Kendrick Lamar, Kendall Jenner and even Justin Bieber are all featured in the new global advertising campaign photographed by Tyrone Lebon.
The photos of the stars show them snapped in the "modern, sexy, clean" underwear with the campaign line saying "I ... in #mycalvins".
Lamar is photographed holding a camera facing a bathroom mirror with the slogan "I reflect in #mycalvins, while Jenner holds a powerful stance to mirror her line "I stand tall in #mycalvins".