Some famous faces have shown Christmas spirit by taking on a two-hour retail shift to help Cure Kids.
Those helping out included The Bachelor's Art Green and Matilda Rice, X-Factor judge Shelton Woolright, former All Black Steven Luatua, former Good Morning TV presenter Brendon Pongia and Walter Neilands of Sticky TV.
The famous faces offered their services at The Loop Duty Free store at Auckland Airport, where they were kept busy packing bags, accepting donations or assisting customers, using their appearances to encourage customers to donate to the charity.
"I couldn't think of a more rewarding way to spend my Sunday," said Woolright.