Disney and Lucasfilm, deft Imagineers to master marketers, certainly know how to keep bated a fandom's collective breath.
The commercial Force behind the Star Wars franchise unveiled the official poster for The Force Awakens. And tonight, to kick off ticket sales for the film's Dec. 19 opening, the first full SW: TFA trailer will air between kickoffs on "Monday Night Football" (courtesy of a Disney-owned network).
Ahead of the trailer, that "chock-full o' iconic images" poster stirred as many questions as it answered. Among them: