Squid Game has become so huge, it's even inspired a sartorial resurgence of the humble white Vans sneaker.
According to British online retailer Sole Supplier, sales for the shoes have skyrocketed 7800 per cent since the Korean dystopian drama premiered on Netflix on September 17.
If you're one of the rare people who aren't familiar with the Squid Game phenomenon, it's centred on a competition in which 456 indebted, desperate souls play children's games to claim the ultimate prize, roughly $50 million.
Each round of eliminations doesn't involve the losers being sent off the island, it's far more brutal than that – death.