John Key's children, Max and Stephanie, have raised plenty of eyebrows with their postings on social media this year. But their powerful Dad has resolutely stood by them.
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Now the social media use by another set of youths close to him are bringing the Prime Minister some special attention.
Last Friday, a posting on the Instagram account of the New Zealand Young Nats - featuring some who will carry the National Party into the future - featured Key drinking out of the Bledisloe Cup with the message: "When the taxi arrives but you haven't finished pre-drinks yet", and the accompanying #TGIF hashtag.