There is speculation the next season of The Block NZ will be filmed in the Auckland suburb of Northcote.
Property records show the 926sq m property at 58 Potter Ave sold on July 30 for $1.9 million.
QV documents list the owner as Ying Dong, but Fairfax are reporting the site has been bought by Eyeworks New Zealand Limited, otherwise known as Warner Brothers NZ, which produces the home renovation reality show.
The property was last sold in August last year for $1.5 million.
A Mediaworks spokesman said they had "no comment on these rumours".