For four decades, "Star Trek or Star Wars?" has been one of pop culture's binary conversation starters among nerds, right up there with "Marvel or DC?" and "CD or vinyl?"
The thing is, shortly before 2015 you could reasonably argue that Star Trek had gained the upper hand as a cultural force, thanks to J.J. Abrams' hit reboot of the film franchise coming on top of the more recent television successes.
But now, three years after Abrams took his rebooting powers to Disney/Lucasfilm and scored huge with The Force Awakens, Star Wars has surged further ahead with a lead that may be insurmountable for generations.
Game over, Star Wars. Thanks to Disney's new deal, you just won.
Disney and Lucasfilm announced last week that they will embark on a fourth Star Wars trilogy, with The Last Jedi director Rian Johnson at the helm. Not only does that plot a course for unbroken Star Wars momentum on the big screen - as creator George Lucas' critically drubbed second trilogy disappears even further in the rearview mirror - it also sets up the perpetual relevance of Everything Else Star Wars for many years to come.