Snapchat has apologised for allowing an advertisement on its platform that asked the question: "Would you rather slap Rihanna or punch Chris Brown?"
"We are sorry that this happened," the social media site has said about the ad.
The ad, for a game called 'Would You Rather?', reportedly appeared on Snapchat over the weekend, and soon got social media attention for its reference to a domestic abuse case between Rihanna and Chris Brown in 2009.
Viewers took to Twitter to call it "tone deaf" and "awful".