It's a unique New Zealand take on a Hollywood-style photo shoot — and a gathering of radio talent rarely seen in the same frame.
And it certainly made for some entertaining conversations and arguments — but to hear about them you'll need to tune in.
NZME radio hosts including Mike Hosking, Jeremy Wells, Stacey Morrison, Toni Street, Megan Papas, Kerre McIvor and Kate Hawkesby feature in the company's new marketing campaign, designed to showcase the strength of radio as a medium.
"What an amazing thing to be a part of ... the main reason I said yes was because I got told I'd be next to Jeremy Wells in the photo," said ZM Drive co-host Bree Tomasel.